We made fake movie trailers to engage over-saturated audiences in recipe videos.
Different film genres were explored, from Action to Westerns to Rom-Coms, using tropes from each in our pre-rolls.
Music, copy and design all built on movie shorthand, offering audiences a witty take on recipe videos.
End-frames drove audiences to discover the recipes, and share them with friends.
The campaign was so successful, it changed how our client created and marketed recipe videos.
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